Estimate what your SaaS, app, bot, or extension is worth. Based on real market multiples from 2026 transaction data.
Valuing an online business is both an art and a science. Whether you own a SaaS product, an e-commerce store, a mobile app, or a Telegram bot, the core principle is the same: buyers pay a multiple of your recurring revenue or net profit. The exact multiple depends on the type of business, its growth trajectory, churn rate, traffic sources, and overall risk profile.
Most online businesses sell for 2x to 5x their annual net revenue, though high-growth SaaS products with low churn and strong retention can command 6x or more. E-commerce businesses typically trade at lower multiples (1.5x to 3x annual profit) because margins are thinner and customer acquisition is more competitive. Niche digital assets like Chrome extensions, Telegram bots, and newsletters are valued based on a blend of active user count, monetization rate, and growth potential. For a deeper breakdown of valuation methods, read our guide on how to value an online business.
Buyers pay premium multiples for businesses with diversified revenue streams, organic traffic, low owner involvement, clean code, and documented processes. Recurring revenue models (subscriptions, memberships) are valued significantly higher than one-time purchase models because they offer predictable cash flow. High retention rates, year-over-year growth above 20%, and strong brand recognition all push the valuation upward.
This calculator provides a directional estimate based on publicly available benchmarks and industry-standard multiples. For a precise valuation, list your business on ExitBid and let the market decide. Our 5-day auction format lets registered bidders compete transparently on a fixed timeline. Ready to find out what the market will pay? Start the listing process and run a live auction.
SaaS businesses are valued at 3-5x ARR in 2026, with high-growth, low-churn niche leaders reaching 6-8x. The premium drivers: monthly churn under 5%, year-over-year growth above 20%, customer concentration where no single client exceeds 20% of MRR, and verifiable Stripe/Paddle revenue. A $5K MRR SaaS with these signals typically sells at the high end of $250K-$420K. Stagnant SaaS with declining MRR or owner-dependent operations falls to 1.5-2.5x ARR. For a deep methodology breakdown, see how to sell your SaaS business and how to sell an AI SaaS in 2026.
Chrome extensions trade at $1-10 per Weekly Active User for free/freemium models, or 2-4x ARR for paid tiers. Manifest V3 compliance is non-negotiable in 2026 — non-compliant extensions are essentially unsellable. Other multiple drivers: documented Chrome Web Store transfer process, review score above 4.0, clean policy violation history, and recurring updates within the last 90 days. See how much is a Chrome extension worth in 2026 for live transaction comparables.
Telegram bots use a hybrid valuation: 12-24x MRR for paid bots, $5-30 per active subscriber for free/freemium. Telegram Stars revenue counts toward MRR. The biggest risk factor buyers weigh is BotFather transfer cleanliness — bots with verifiable @BotFather ownership and documented payment-key migration command upper-quartile multiples. Niche premiums apply to productivity, analytics, and customer-support bots in saturated content categories. Full methodology in how much is a Telegram bot worth in 2026.
AI tools command the highest current multiples — 4-8x ARR due to growth-rate expectations and concentrated acquisition demand from PE and aggregator buyers. The two factors that move multiples most: model risk (proprietary fine-tunes vs thin GPT wrappers) and API cost margin (gross margin > 70% needed for premium pricing). Workflow stickiness — users embedded into multi-step automations — adds another 1-2x to the multiple. See how much is an AI tool worth in 2026.
Mobile apps are valued at 2-4x annual revenue, with subscription-based apps at the high end and ad-supported apps at the low end. The major buyer concerns: App Store / Play Store account transferability (must be a clean dev account move, not a sub-license), retention at 30/60/90 days, and ASO health (keyword rankings, review scores). Apps with $5K+ MRR subscriptions and >40% Day-30 retention sell efficiently in the 3-4x range.
E-commerce businesses sell at 2-4x annual net profit (SDE, not revenue). The multiple is dragged down by thin margins, customer-acquisition dependency, and supplier-concentration risk. The multiple is pushed up by inventory transferability, supplier diversification, brand recognition, and high return-customer percentage. Shopify-native stores with documented marketing playbooks trade above pure dropship operations.
Newsletters are valued at $1-10 per active subscriber, anchored on open rate, CPM, and niche premium. B2B newsletters with >40% open rates and documented sponsor pricing trade at the upper end. Consumer-content newsletters with stale lists or low engagement sell at the lower end. ConvertKit/Beehiiv/Substack transfer logistics matter — newsletters with portable subscriber data command higher multiples than ones locked into proprietary platforms.
Pre-revenue projects don't fit revenue-multiple models. Buyers price them on tech assets, traction signals (waitlist size, beta-user activity), and the cost-to-rebuild benchmark. Most pre-revenue MVPs sell at $1K-15K, with code-quality and documentation having outsized impact on the closing price. Projects with clean GitHub history, working CI/CD, and 100+ engaged beta users sell faster than ones presented only as Figma + landing page. ExitBid is one of the few platforms that accepts pre-revenue listings — see how to sell a pre-revenue project.
It produces a directional estimate based on 2026 industry-standard multiples for each category. Real auction prices vary by ±20-30% depending on buyer demand at the time of sale, growth trajectory, churn, and asset transferability. For a precise number, list your business on ExitBid and let competing bidders set the price.
The biggest upward drivers: clean financials with Stripe/payment-platform API access for verification, diversified revenue (no single customer >20% of MRR), >20% YoY growth, monthly churn under 5%, comprehensive documentation, organic traffic share above 50%, and minimal owner involvement. Each of these can shift your multiple up by 0.5-1.5x cumulatively. The biggest downward drivers: customer concentration, owner-dependent operations, undocumented code, declining metrics, and platform-policy risk (Chrome Web Store violations, App Store rejections).
Yes, completely free. No signup, no email gate, no tier limits. ExitBid only charges sellers a flat $199 listing fee when they decide to list and run an actual 5-day auction.
Yes — that's the most direct path from estimate to sale. ExitBid runs 5-day timed auctions on a flat $199 listing fee with 0% commission on the sale price. After the calculator gives you a valuation range, you can start the listing process and competing bidders push the final price toward (and often above) the calculator's mid-range estimate.
Disclaimer. This valuation is an estimate, not a guarantee of sale price. Actual auction results depend on buyer interest at the time of listing, general market conditions, and the completeness of the information you provide. The calculator does not constitute financial, legal, or tax advice.